A good CPC for TikTok Ads is $0.58 or lower, which puts you in the top quarter of advertisers. The median is $1.22, so anything below that beats at least half of accounts, and $2.40 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 0.58 or lower |
| Median | 1.22 |
| Bottom quarter | 2.40 or higher |
| Strongest accounts | <$0.40 |
A good CPC for TikTok Ads is $0.58 or lower, which puts you in the top quarter of advertisers. The median is $1.22, so anything below that beats at least half of accounts, and $2.40 or higher is the bottom quarter.
The median CPC for TikTok Ads is $1.22 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $2.40 is the bottom-quarter line for TikTok Ads: three in four advertisers do better. Aim for the median, $1.22, first.
The strongest accounts reach <$0.40. Treat that as a ceiling to learn from rather than a target for every campaign.