A good ROAS for TikTok Ads is 3.5x or higher, which puts you in the top quarter of advertisers. The median is 1.9x, so anything above that beats at least half of accounts, and 0.9x or lower is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | ROAS |
|---|---|
| Good (top quarter) | 3.5x or higher |
| Median | 1.9x |
| Bottom quarter | 0.9x or lower |
| Strongest accounts | 6x+ |
A good ROAS for TikTok Ads is 3.5x or higher, which puts you in the top quarter of advertisers. The median is 1.9x, so anything above that beats at least half of accounts, and 0.9x or lower is the bottom quarter.
The median ROAS for TikTok Ads is 1.9x in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.9x is the bottom-quarter line for TikTok Ads: three in four advertisers do better. Aim for the median, 1.9x, first.
The strongest accounts reach 6x+. Treat that as a ceiling to learn from rather than a target for every campaign.