A good CPC for Meta Ads is $0.90 or lower, which puts you in the top quarter of advertisers. The median is $1.86, so anything below that beats at least half of accounts, and $3.40 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 0.90 or lower |
| Median | 1.86 |
| Bottom quarter | 3.40 or higher |
| Strongest accounts | <$0.50 |
A good CPC for Meta Ads is $0.90 or lower, which puts you in the top quarter of advertisers. The median is $1.86, so anything below that beats at least half of accounts, and $3.40 or higher is the bottom quarter.
The median CPC for Meta Ads is $1.86 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $3.40 is the bottom-quarter line for Meta Ads: three in four advertisers do better. Aim for the median, $1.86, first.
Facebook and Instagram ads report through Meta Ads, so the same benchmark applies: $0.90 or lower is good, and the median is $1.86.
The strongest accounts reach <$0.50. Treat that as a ceiling to learn from rather than a target for every campaign.