A good CPC for LinkedIn Ads is $3.10 or lower, which puts you in the top quarter of advertisers. The median is $5.39, so anything below that beats at least half of accounts, and $9.20 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 3.10 or lower |
| Median | 5.39 |
| Bottom quarter | 9.20 or higher |
| Strongest accounts | <$2.50 |
A good CPC for LinkedIn Ads is $3.10 or lower, which puts you in the top quarter of advertisers. The median is $5.39, so anything below that beats at least half of accounts, and $9.20 or higher is the bottom quarter.
The median CPC for LinkedIn Ads is $5.39 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $9.20 is the bottom-quarter line for LinkedIn Ads: three in four advertisers do better. Aim for the median, $5.39, first.
The strongest accounts reach <$2.50. Treat that as a ceiling to learn from rather than a target for every campaign.