A good conversion rate for LinkedIn Ads is 10.4% or higher, which puts you in the top quarter of advertisers. The median is 6.1%, so anything above that beats at least half of accounts, and 3.2% or lower is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | conversion rate |
|---|---|
| Good (top quarter) | 10.4% or higher |
| Median | 6.1% |
| Bottom quarter | 3.2% or lower |
| Strongest accounts | 15%+ |
A good conversion rate for LinkedIn Ads is 10.4% or higher, which puts you in the top quarter of advertisers. The median is 6.1%, so anything above that beats at least half of accounts, and 3.2% or lower is the bottom quarter.
The median conversion rate for LinkedIn Ads is 6.1% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 3.2% is the bottom-quarter line for LinkedIn Ads: three in four advertisers do better. Aim for the median, 6.1%, first.
The strongest accounts reach 15%+. Treat that as a ceiling to learn from rather than a target for every campaign.