A good CTR for LinkedIn Ads is 0.80% or higher, which puts you in the top quarter of advertisers. The median is 0.44%, so anything above that beats at least half of accounts, and 0.22% or lower is the bottom quarter. It varies by industry, from 0.32% in ecommerce to 0.58% in saas.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CTR |
|---|---|
| Good (top quarter) | 0.80% or higher |
| Median | 0.44% |
| Bottom quarter | 0.22% or lower |
| Strongest accounts | 1.2%+ |
| Industry | Median CTR |
|---|---|
| SaaS | 0.58% |
| B2B Services | 0.52% |
| Financial Services | 0.48% |
| Healthcare | 0.42% |
| Education | 0.55% |
| Legal | 0.38% |
| Ecommerce | 0.32% |
A good CTR for LinkedIn Ads is 0.80% or higher, which puts you in the top quarter of advertisers. The median is 0.44%, so anything above that beats at least half of accounts, and 0.22% or lower is the bottom quarter. It varies by industry, from 0.32% in ecommerce to 0.58% in saas.
The median CTR for LinkedIn Ads is 0.44% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.22% is the bottom-quarter line for LinkedIn Ads: three in four advertisers do better. Aim for the median, 0.44%, first.
The strongest accounts reach 1.2%+. Treat that as a ceiling to learn from rather than a target for every campaign.