A good CPL for LinkedIn Ads is $42 or lower, which puts you in the top quarter of advertisers. The median is $75, so anything below that beats at least half of accounts, and $130 or higher is the bottom quarter. It varies by industry, from $51 in education to $96 in legal.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPL |
|---|---|
| Good (top quarter) | 42 or lower |
| Median | 75 |
| Bottom quarter | 130 or higher |
| Strongest accounts | <$28 |
| Industry | Median CPL |
|---|---|
| SaaS | 58 |
| B2B Services | 73 |
| Financial Services | 88 |
| Healthcare | 64 |
| Education | 51 |
| Legal | 96 |
A good CPL for LinkedIn Ads is $42 or lower, which puts you in the top quarter of advertisers. The median is $75, so anything below that beats at least half of accounts, and $130 or higher is the bottom quarter. It varies by industry, from $51 in education to $96 in legal.
The median CPL for LinkedIn Ads is $75 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $130 is the bottom-quarter line for LinkedIn Ads: three in four advertisers do better. Aim for the median, $75, first.
The strongest accounts reach <$28. Treat that as a ceiling to learn from rather than a target for every campaign.