A good CTR for YouTube Ads is 1.2% or higher, which puts you in the top quarter of advertisers. The median is 0.65%, so anything above that beats at least half of accounts, and 0.32% or lower is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CTR |
|---|---|
| Good (top quarter) | 1.2% or higher |
| Median | 0.65% |
| Bottom quarter | 0.32% or lower |
| Strongest accounts | 2%+ |
A good CTR for YouTube Ads is 1.2% or higher, which puts you in the top quarter of advertisers. The median is 0.65%, so anything above that beats at least half of accounts, and 0.32% or lower is the bottom quarter.
The median CTR for YouTube Ads is 0.65% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.32% is the bottom-quarter line for YouTube Ads: three in four advertisers do better. Aim for the median, 0.65%, first.
The strongest accounts reach 2%+. Treat that as a ceiling to learn from rather than a target for every campaign.