A good CPM for YouTube Ads is $3.80 or lower, which puts you in the top quarter of advertisers. The median is $7.50, so anything below that beats at least half of accounts, and $14 or higher is the bottom quarter. It varies by industry, from $6.80 in ecommerce to $14 in legal.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 3.80 or lower |
| Median | 7.50 |
| Bottom quarter | 14 or higher |
| Strongest accounts | <$2 |
| Industry | Median CPM |
|---|---|
| Financial Services | 12 |
| Healthcare | 11 |
| SaaS | 11 |
| Legal | 14 |
| Ecommerce | 6.80 |
| Education | 7.40 |
| Automotive | 8.20 |
| Home Services | 7.90 |
A good CPM for YouTube Ads is $3.80 or lower, which puts you in the top quarter of advertisers. The median is $7.50, so anything below that beats at least half of accounts, and $14 or higher is the bottom quarter. It varies by industry, from $6.80 in ecommerce to $14 in legal.
The median CPM for YouTube Ads is $7.50 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $14 is the bottom-quarter line for YouTube Ads: three in four advertisers do better. Aim for the median, $7.50, first.
The strongest accounts reach <$2. Treat that as a ceiling to learn from rather than a target for every campaign.