A good CPA for YouTube Ads is $28 or lower, which puts you in the top quarter of advertisers. The median is $58, so anything below that beats at least half of accounts, and $112 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 28 or lower |
| Median | 58 |
| Bottom quarter | 112 or higher |
| Strongest accounts | <$15 |
A good CPA for YouTube Ads is $28 or lower, which puts you in the top quarter of advertisers. The median is $58, so anything below that beats at least half of accounts, and $112 or higher is the bottom quarter.
The median CPA for YouTube Ads is $58 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $112 is the bottom-quarter line for YouTube Ads: three in four advertisers do better. Aim for the median, $58, first.
The strongest accounts reach <$15. Treat that as a ceiling to learn from rather than a target for every campaign.