A good CPA for Facebook Ads is $9.80 or lower, which puts you in the top quarter of advertisers. The median is $19, so anything below that beats at least half of accounts, and $38 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 9.80 or lower |
| Median | 19 |
| Bottom quarter | 38 or higher |
| Strongest accounts | <$8 |
A good CPA for Facebook Ads is $9.80 or lower, which puts you in the top quarter of advertisers. The median is $19, so anything below that beats at least half of accounts, and $38 or higher is the bottom quarter.
The median CPA for Facebook Ads is $19 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $38 is the bottom-quarter line for Facebook Ads: three in four advertisers do better. Aim for the median, $19, first.
The strongest accounts reach <$8. Treat that as a ceiling to learn from rather than a target for every campaign.