A good CPA for Instagram Ads is $11 or lower, which puts you in the top quarter of advertisers. The median is $21, so anything below that beats at least half of accounts, and $42 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 11 or lower |
| Median | 21 |
| Bottom quarter | 42 or higher |
| Strongest accounts | <$9 |
A good CPA for Instagram Ads is $11 or lower, which puts you in the top quarter of advertisers. The median is $21, so anything below that beats at least half of accounts, and $42 or higher is the bottom quarter.
The median CPA for Instagram Ads is $21 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $42 is the bottom-quarter line for Instagram Ads: three in four advertisers do better. Aim for the median, $21, first.
The strongest accounts reach <$9. Treat that as a ceiling to learn from rather than a target for every campaign.