A good CPM for Pinterest Ads is $2.60 or lower, which puts you in the top quarter of advertisers. The median is $5.10, so anything below that beats at least half of accounts, and $9.80 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 2.60 or lower |
| Median | 5.10 |
| Bottom quarter | 9.80 or higher |
| Strongest accounts | <$1.50 |
A good CPM for Pinterest Ads is $2.60 or lower, which puts you in the top quarter of advertisers. The median is $5.10, so anything below that beats at least half of accounts, and $9.80 or higher is the bottom quarter.
The median CPM for Pinterest Ads is $5.10 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $9.80 is the bottom-quarter line for Pinterest Ads: three in four advertisers do better. Aim for the median, $5.10, first.
The strongest accounts reach <$1.50. Treat that as a ceiling to learn from rather than a target for every campaign.