A good conversion rate for Microsoft Ads is 6.8% or higher, which puts you in the top quarter of advertisers. The median is 4.1%, so anything above that beats at least half of accounts, and 2.1% or lower is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | conversion rate |
|---|---|
| Good (top quarter) | 6.8% or higher |
| Median | 4.1% |
| Bottom quarter | 2.1% or lower |
| Strongest accounts | 10%+ |
A good conversion rate for Microsoft Ads is 6.8% or higher, which puts you in the top quarter of advertisers. The median is 4.1%, so anything above that beats at least half of accounts, and 2.1% or lower is the bottom quarter.
The median conversion rate for Microsoft Ads is 4.1% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 2.1% is the bottom-quarter line for Microsoft Ads: three in four advertisers do better. Aim for the median, 4.1%, first.
Bing Ads report through Microsoft Ads, so the same benchmark applies: 6.8% or higher is good, and the median is 4.1%.
The strongest accounts reach 10%+. Treat that as a ceiling to learn from rather than a target for every campaign.