A good CPC for Microsoft Ads is $1.70 or lower, which puts you in the top quarter of advertisers. The median is $3.32, so anything below that beats at least half of accounts, and $5.90 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 1.70 or lower |
| Median | 3.32 |
| Bottom quarter | 5.90 or higher |
| Strongest accounts | <$1.20 |
A good CPC for Microsoft Ads is $1.70 or lower, which puts you in the top quarter of advertisers. The median is $3.32, so anything below that beats at least half of accounts, and $5.90 or higher is the bottom quarter.
The median CPC for Microsoft Ads is $3.32 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $5.90 is the bottom-quarter line for Microsoft Ads: three in four advertisers do better. Aim for the median, $3.32, first.
Bing Ads report through Microsoft Ads, so the same benchmark applies: $1.70 or lower is good, and the median is $3.32.
The strongest accounts reach <$1.20. Treat that as a ceiling to learn from rather than a target for every campaign.