Expert guides, data-backed studies, and industry news to help you master marketing performance.
A benchmark is only useful when it describes businesses like yours, measured the way you measure. Five checks before you compare, and what to do with the answer.
BMBenchMarketing
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Strategy October 2, 2026 3 min readA benchmark is only useful when it describes businesses like yours, measured the way you measure. Five checks before you compare, and what to do with the answer.
BMBenchMarketing
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Ecommerce October 2, 2026 3 min readWhat a good return on ad spend looks like on each platform, how to work out the ROAS you actually need, and why the number in your ad account is rarely the whole story.
BMBenchMarketing
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Social Media October 2, 2026 3 min readLinkedIn clicks cost more than almost anywhere else, with a median CPC of $5.39. Here is what CTR, cost per lead and conversion rate look like, and how to tell whether yours are in range.
BMBenchMarketing
Editorial team
Paid Search October 2, 2026 3 min readLinkedIn finds the right people before they are looking; Google catches them once they are. How the costs compare, and a practical way to split a B2B budget between the two.
BMBenchMarketing
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Social Media October 2, 2026 3 min readShort vertical video now runs on both TikTok and Meta. How their costs, click rates and conversion rates compare, and when one is the better first test.
BMBenchMarketing
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Social Media October 2, 2026 3 min readBoth run through Meta Ads Manager, but the placements behave differently. Placement-level benchmarks for feed, Stories, Reels and shopping, and when to let Meta decide.
BMBenchMarketing
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Social Media October 2, 2026 3 min readThe median YouTube cost per view is $0.05 and the median view rate 30.0%. What those mean, how they vary by industry, and which numbers matter for your goal.
BMBenchMarketing
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Paid Search October 2, 2026 3 min readMicrosoft Ads clicks cost a median $3.32 against $4.22 on Google. A look at where the smaller search network earns its place and how much budget to give it.
BMBenchMarketing
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Ecommerce October 2, 2026 3 min readPinterest reaches people while they plan purchases. Median ROAS is 2.30x at a $5.10 CPM. What good looks like, and the creative that works there.
BMBenchMarketing
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Paid Search October 2, 2026 3 min readThe median Google Display click-through rate is 0.35%. Why that is normal, which numbers matter more, and how to keep display spend out of junk placements.
BMBenchMarketing
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Paid Search October 2, 2026 3 min readPerformance Max posts a median ROAS of 3.10x, but how much of that is new revenue? What PMax does well, where it hides weak results, and the controls worth using.
BMBenchMarketing
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Strategy October 2, 2026 3 min readCustomer acquisition cost only means something next to lifetime value and payback. How to calculate SaaS CAC properly, what the ratios look like, and where paid channels fit.
BMBenchMarketing
Editorial team