Answer the money questions in seconds.

19 free calculators, no login. Each answer lands against a sourced benchmark, so you know if the number is any good.

Your ROAS

2.87x

return on ad spend

1.5x

25th pct

2.87x

Median

4.5x

75th pct

Stronger

Right on the Meta Ads median of 2.87x.

Four kinds of questions.

Pick the one you are asking. Every tool is free and runs in your browser.

Is it profitable?

Revenue, margin and acquisition cost, worked out before you scale.

• ROAS calculator Return on ad spend and the revenue you need.
• POAS calculator Profit on ad spend after cost of goods.
• CPA calculator Cost per acquisition against your industry.
• Break-even ROAS calculator The ROAS, CVR or CPA that covers your costs.
• LTV calculator Lifetime value, gross-profit LTV and LTV:CAC.

Where should the budget go?

Pacing, forecasts and channel mix for the month ahead.

• Budget pacer Daily spend velocity and month-end forecast.
• Ad spend forecaster Spend needed to hit a growth goal.
• Media mix modeler Split a budget across channels.
• CPM comparator Media cost by platform for one impression goal.
• Conversion rate goal setter Leads you need for a revenue target.
• Email revenue calculator Monthly revenue from list size and rates.

Did it actually work?

Significance, lift and quality before you call a winner.

• A/B test significance calculator Whether a result is more than noise.
• Incrementality tester True lift and incremental ROAS.
• CTR benchmark checker Your click-through rate against the band.
• Quality Score estimator Search efficiency from CTR, relevance and landing page.

Who gets the credit?

Clean links, fair attribution and healthy exposure.

• UTM builder Consistent tracking links with presets.
• Attribution model comparator Channel credit under five models.
• Frequency cap optimizer Reach against fatigue for an exposure limit.

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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